Re-branding may be an effective way to reinvigorate your model for the digital period, and enhance your outcomes. Some corporations, like the long-lasting sweet model Smarties, have seen an enormous will increase in followers and engagement when adopting a reimagined strategy to social media because of a model redesign, so it is undoubtedly worthy of consideration.
However there are some stuff you want to bear in mind. Should you’re contemplating a re-brand, listed below are three suggestions from Alicia Li, the Inventive Director and the founding father of the London-based design firm Goodwit.
1. Create a visible model board
Alicia credit visible model boarding as a useful talent that she’s used repeatedly whereas reimagining how a model (new or in any other case) involves life visually. She recommends that companies who can’t spend money on a designer themselves nonetheless do these workouts – they allow entrepreneurs to discover what feels “on model” earlier than they get to posting.
“These are easy workouts the place you are taking the brand components you have already got, similar to colours and kind, and mix them in several mixtures, utilizing photographs, illustrations and duplicate to ‘flesh out’ the tone of your model.”
The primary few visuals that you just put into the world after a rebrand can really feel essentially the most revealing about your model’s new route. Discover how that may manifest on numerous platforms earlier than posting in your followers.
Alicia not too long ago labored with the UK animal welfare nonprofit, Deal with Me Form. Via engaged on a visible model board, they had been in a position to unearth what made sense for this non-profit’s numerous social media accounts.
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You might have a brand, now what? Do you’re feeling caught after you may have selected a brand? How do you go from that to realizing what to create for your online business card, web site, or social media? You are caught as a result of your model id wants extra content material – you want images, copywriting, and posters. A technique that you could start to discover and construct an entire system from a log is to create a ‘visible brandboard’ — these are easy workouts the place you are taking the brand components you have already got, similar to colours and kind, and mix them in several mixtures, utilizing photographs, illustrations and duplicate to ‘flesh out’ the tone of your model. This is a model board I created for Deal with Me Form, a corporation dedicated to ending animal abuse. You may see how the model board has knowledgeable among the following design selections I’ve made. Model boarding is a useful talent I’ve used during the last 7 years for all sorts of startups and types. Attempt it out for your self — remark beneath for suggestions, or DM me your outcomes!
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Should you’re snug working with Photoshop, or easier-to-use design instruments like Canva, begin creating these boards and uncover what visuals characterize your newly polished model one of the best.
2. Put money into new images
As soon as you have bought your brand, fonts and colours configured, that you must deliver them to life, and for many manufacturers on social, images is integral.
“What kind of images is smart given your new model colours? How does textual content complement the images? Do you all the time function your product in pictures? By no means function it? What coloration scheme is smart in your model? Experiment.”
As famous earlier, Smarties used its rebrand as a possibility to reinvent its Instagram presence. Colourful images reconceived an virtually 70-year-old model for the platform.
3. Set up a brand new tone with evergreen content material + experiment with the ephemeral
In keeping with Alicia, manufacturers can proceed to experiment previous the visible model board part with ephemeral content material like Tales on Instagram after establishing the brand new tone of the re-brand.
Alicia suggests creating advertising and marketing collateral that has an extended shelf-life and visibility to showcase the brand new branding. And whereas a brand new brand or rebrand won’t be information (except you’re employed for a big model), you possibly can nonetheless experiment with new inventive components, like a YouTube featured video or a Fb cowl photograph.
Video, particularly, is a format that continues to provide outcomes, but is not utilized by many companies.
In keeping with an Animoto survey, 93% of entrepreneurs have landed a brand new consumer from a video on social media, but 75% really feel held again relating to creating extra movies. You need to use your re-brand to create content material you’ve been that means to create, however haven’t been in a position to.
A re-brand is a chance for a recent begin.
What have you ever been wanting to vary up on social media? Now’s the time to do it. A re-brand can provide the inspiration and impetus to create content material that brings your model’s new face to life.
Proceed to experiment together with your posts, and take the time to play with the weather of your re-brand earlier than posting with a visible model board. And spend money on images so that you’ve recent content material to work with.