Mediafly Transforms Gross sales Enablement Panorama with Acquisition of iPresent

Mixed answer gives “gross sales enablement for all,” ensures gross sales groups of any dimension have quick access to efficient instruments that affect income

CHICAGO – September 6, 2019Mediafly, a supplier of gross sales enablement know-how, content material administration and advisory companies that create interactive, value-based promoting experiences, introduced right now it has acquired iPresent, a UK-based pioneer of gross sales enablement. The acquisition brings a classy but versatile gross sales enablement answer to any firm, of any dimension and expands Mediafly’s international footprint.

From 2013 to 2018, devoted gross sales enablement initiatives elevated by 39.9%, highlighting corporations’ needs to equip gross sales groups with instruments to fulfill the altering wants of shoppers. Though initiatives are rising, corporations are overwhelmed by the gross sales enablement course of. Boundaries like funds, inside adoption, poor implementations, complicated integrations and lack of expertise result in most corporations stalling or giving up on their gross sales enablement course of fully. With out the right answer, assets and assist, corporations open the door to declining income, missed quotas and misaligned advertising and gross sales groups. Whereas gross sales enablement know-how is confirmed to extend income by 66%, the predominance of corporations, 93%, have but to implement a gross sales enablement system.

“There’s a large alternative for gross sales groups on the market. We’re at a cut-off date the place everyone seems to be not less than excited about gross sales enablement, however for too many, it looks like an costly, enterprise determination with numerous dangers. It’s our imaginative and prescient to ship a platform accessible to all by eliminating the roadblocks to get began,” stated Carson Conant, CEO and founder, Mediafly. “By means of the acquisition of iPresent, Mediafly is now the primary main participant within the house to supply gross sales groups of any dimension a simple, inexpensive, and risk-free entry level into gross sales enablement know-how. From there, we are able to transfer them as far and quick as they need to go along with next-generation gross sales instruments and advisory companies confirmed to enhance purchaser engagement and enhance income. Now, a 5-person gross sales staff or a 50,000+ staff has a single answer for each stage of their gross sales enablement journey.”

“Nobody can dispute the pressures positioned upon b-to-b sellers given an more and more complicated shopping for ecosystem and demanding purchaser,” stated Peter Ostrow, Senior Analysis Director, Gross sales Enablement Methods with SiriusDecisions. “Guaranteeing that sellers have the talents, data and entry to property that drive consultative purchaser interactions is crucial, whatever the dimension of the group supporting the vendor. Simplifying factors of entry for each customers and directors of gross sales enablement know-how options is a powerful method to empower that course of.”

The acquisition positions Mediafly as probably the most complete and agile gross sales enablement answer platform out there. Gross sales groups of any dimension, wherever on this planet will now have entry to Mediafly’s current Developed Promoting™ portfolio and iPresent’s visually hanging and simply configurable customizable person interface, together with its fast begin, low-cost sign-up mannequin. The highly effective mixture permits Mediafly to fulfill corporations at any level alongside the gross sales enablement journey with one, absolutely complete platform, which incorporates gross sales enablement workshops and advisory companies, content material administration, interactive promoting instruments like ROI and TCO calculators, gross sales readiness instruments, AI-powered CRM integration and analytics and insights.

“Increasingly more companies are starting to develop a Gross sales Enablement technique, however till now no single provider has had a variety of instruments to assist all gross sales groups no matter their dimension, complexity and development aspirations. With our mixed capabilities, Mediafly would be the gross sales enablement answer supplier of selection for all corporations,” stated Keith Parrish, CEO of iPresent, incoming Mediafly EVP of European Operations. “Our easy-to-use, interactive person interface mixed with Mediafly’s deal with enterprise-grade options brings one of the best of each worlds to the gross sales enablement trade and has the pliability to evolve with our clients – combating the options of opponents which can be restricted to serving solely SMBs or enterprise-grade organizations”.

For extra details about Mediafly’s Developed Promoting™ platform: www.mediafly.com

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About iPresent
iPresent is an all-in-one, multi-platform gross sales enablement instrument that helps to ship participating gross sales content material, enhance gross sales efficiency and improve the connection between gross sales and advertising.

About Mediafly
Mediafly is a supplier of gross sales enablement options and advisory companies that create dynamic, interactive, value-based promoting experiences. By utilizing Mediafly’s know-how and advisory companies, advertising and gross sales groups at corporations together with PepsiCo, Disney, GE Healthcare, MillerCoors and Charles Schwab, are in a position to ship customized, dynamic gross sales displays rapidly and effectively, participating clients with insights which can be related to them. Mediafly’s Developed Promoting™ answer allows sellers to be extra versatile, insightful and interactive of their gross sales interactions, leading to elevated gross sales and stronger buyer relationships. Mediafly has been named to the Inc. 5000 record of quickest rising corporations for six years consecutively, Crain’s Chicago Greatest Locations to Work for 2 years consecutively and named to Inc.’s Greatest Locations to Work of 2018. Go to Mediafly.com or comply with @Mediafly for extra info.

Media Contact
Katie Cessna
BLASTmedia for Mediafly
katie@blastmedia.com
317-806-1900 x.142

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