The corporate is one in all three software program distributors recognised in Gartner Magic Quadrant for Digital Commerce, Magic Quadrant for Internet Content material Administration, Magic Quadrant for Digital Expertise Platforms and Magic Quadrant for Personalisation Engines this 12 months
London, UK Sept. 17, 2019 – Simply one-in-five on-line shoppers (20 p.c) say all of their on-line purchases are pre-planned in accordance a worldwide survey from Episerver™. Firms providing frictionless experiences for each shoppers and enterprise patrons on the internet stand the perfect probability of giving guests, who have been simply planning to browse, a cause to order. The info signifies many components can, nonetheless, cease the sale whether or not it’s insufficient content material or commerce performance, a scarcity of personalisation or inadequate product search – requiring organisations to prioritise digital expertise applied sciences serving to the end-user expertise, not hurting it.
Episerver is one in all solely three distributors to look in every of those digital-experience centered evaluations in 2019: Gartner Magic Quadrant for Digital Commerce (a challenger), Gartner Magic Quadrant for Internet Content material Administration (a pacesetter), Gartner Magic Quadrant for Digital Expertise Platforms (a visionary) and Gartner Magic Quadrant for Personalization Engines (a challenger).
The most recent report, Gartner Magic Quadrant for Digital Commerce recognises Episerver as a challenger for the third consecutive 12 months, enhancing its place and the flexibility to execute and full imaginative and prescient axes in comparison with the earlier 12 months.
“At present’s prospects anticipate a level of invisible steerage as they transact with a model but additionally need to have the liberty to drive their very own outcomes,” mentioned Justin Anovick, chief product officer at Episerver. “Episerver will get out of the marketer and merchandiser’s approach to allow them to simply orchestrate buyer experiences that may just do that and extra.
“We imagine our place as a challenger within the Magic Quadrant for Digital Commerce and our placements within the Magic Quadrant for Internet Content material Administration, Magic Quadrant for Digital Expertise Platforms and Magic Quadrant for Personalisation Engines reinforce our very best mixture of seamlessly built-in instruments – enabling organisations to scale their companies to the following stage with out being slowed down tech obstacles and overhead.”
To offer organisations with probably the most up-to-date capabilities to maintain up with buyer demand, Episerver delivers product updates on a steady launch cycle by delivering new options each week for customers to implement at their most popular cadence. A number of the notable commerce updates over summer time 2019 included improved commerce reporting and customer support capabilities.
Steady Buyer Service: Prospects search the identical service no matter the place they’re interacting. A brand new dashboard helps extra intuitively handle buyer data and orders by offering a customer-centric view for every channel, so customer support representatives (CSRs) by no means must deny a request or advise the shopper to make use of one other channel to perform their objective. CSRs can handle orders and achievement with the flexibility to use promotions or reductions and call prospects immediately for comply with up.
Buyer-Targeted Analytics: Entrepreneurs and merchandisers can now simply share insights with their colleagues to tell decision-making and enhance the shopper expertise. Different highlights embrace improved commerce reporting akin to by Energy Bi Embedded capabilities, enhanced customer teams filtering in Episerver Marketing campaign, and superior shopper and working system monitoring.
Obtain a complimentary copy of the Gartner Magic Quadrant for Digital Commerce and/or the Gartner Magic Quadrant for Internet Content material Administration.
Gartner, Magic Quadrant for Digital Commerce, Penny Gillespie, Christina Klock, Mike Lowndes, Sandy Shen, Jason Daigler, Yanna Dharmasthira, 22 August 2019.
Gartner, Magic Quadrant for Digital Expertise Platforms, Irina Guseva, Gene Phifer, Mike Lowndes, Gavin Tay, 11 February 2019.
Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk, Martha Mathers, Jason McNellis, three July 2019.
Gartner, Magic Quadrant for Internet Content material Administration, Irina Guseva, Mick MacComascaigh, 30 July 2019.
Disclaimer: Gartner doesn’t endorse any vendor, services or products depicted in its analysis publications, and doesn’t advise expertise customers to pick solely these distributors with the best scores or different designation. Gartner analysis publications include the opinions of Gartner’s analysis group and shouldn’t be construed as statements of truth. Gartner disclaims all warranties, expressed or implied, with respect to this analysis, together with all warranties of merchantability or health for a specific function.
Celebrating its 25th 12 months, Episerver empowers digital leaders to simply create standout experiences for patrons – in every single place they interact, and at all times with measurable enterprise outcomes. The Episerver Digital Expertise Cloud™ unifies digital content material, commerce and advertising in a single platform, together with omnichannel options for good personalization and clever campaigns. Episerver has places of work within the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, the Netherlands, South Africa, Singapore and Vietnam.
Shaan Sidhu / Alex Warren
020 3397 4940